PRESCOTT – A truce could be called in the age-old battle between locals and tourists as part of a new movement gaining steam in the industry.
Tourism officials, politicians, park rangers, academics and others are advocating the idea of “civic tourism.” They are encouraging communities to invite tourists by creating a sense of place that revolves around unique culture, heritage and ecology instead of letting tourists’ actions demolish those values.
More than 200 people involved in tourism, an industry traditionally focused on revenue and occupancy, gathered in downtown Prescott recently for what was called the world’s first civic tourism conference. They came from 35 states, Canada and Mexico. More…
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Source: The Arizona Republic March 27, 2006
